Candice Lee, Managing Director of True North Asia

I just had a nice coffee chat with the managing director of True North Asia. They provide alternative investment products that are usually reserved for the wealthy.

I am really impressed at how in 6 months they positioned themselves as the local market leaders and get featured prominently on newspapers.

Candice wanted me to listen to her presentation and leverage on what I know about sales pitches.

Heh, I must say I was quite impressed. :)

In less than 15mins she covered all 5 elements of persuasion as taught by Blair Warren in “1 Sentence Persuasion”.

Here are the 5 elements: Read the rest of this entry