I am going to pull the curtain apart and reveal to you the fastest, easiest and most effective way to use a presentation to sell your products and services.

More importantly, you are going to learn how to do that without feeling guilty about asking for money at the end of your talk, and your audience actually can’t wait to buy whatever you are offering!

Sounds like a load of bull?

Well, remember… I came from the world of seminars and pitch making.

I’ve personally experienced a long line of impatient buyers worried they can’t get their spot after I made the offer.

But here is a confession…

I’ve also done presentations where I stare at my navel after it and wondered why everyone disappeared like a bomb scare!

In this post I want to first share with you what works so you can replicate, then what are the common pitfalls so you avoid the heartache (it is wrenching… for experienced presenters, you definitely know how it feels…)

First – What works

Here are the elements that must be present for you to successfully pull off a presentation that sells.

1. Control of the audience’s energy
2. Topic must interest the crowd
3. Audience convinced that you are the authority on topic
4. Audience entertained, educated and empowered by your content
5. Permission granted by audience to do your offer
6. Proof shown that your offer works
7. Urgency, scarcity or exclusivity of offer presented
8. Reverse risk – give a form of guarantee / lower the barrier of entry
9. Close strong
10. Parting story / quotation by famous person/ statement

Students of copywriting will find this order familiar.

The order of elements to incorporate into a presentation that sells is similiar to a long form sales letter. If you are not sure what I am talking about here, then you needa get your ass cracking and learn copywriting!

This field of salesmanship will literally help you turn your words into money!

You will learn how to push emotional buttons in the correct order and close sales like a machine!

There is a science to influence and it has been well researched. From Claude Hopkins to Dr. Robert Cialdini, there is no lack of laws and techniques that you can apply to presentation.

Here is a kicker…

Knowing copywriting alone will not turn you into a presentation sales machine.

It is safer to use written words to persuade because the reader cannot see your body language or hear your tonality.

They can only infer your enthusiasm with your ALL CAPS or exclamation marks. They can only infer your pause for effect with your dot dot dots…

With a live audience… you are totally naked.

You have one shot to say the right things in the right way and rub off the rigth way. There is no backspace or taking a coffee break to think up your best line.

The trust and rapport between presenter and audience is as thin as a stretched plastacine.

Once you say something that offends them or makes them feel negative about you, you are gonna suffer in your close.

The energy of the room will be so toxic that you want to skip right to the closing statements just to get off the stage. You will perspire, you will blush and you will stammer when the audience stares straight back at you and wants you to die.

Think I am exaggerating? Heh… then you must be an amateur.

Pros know when this happens. And it happens to all pros when we do this long and often enough. There will be days when we bomb.

It is impossible to always find yourself in front of an audience that adores you and your offer.

The key is to know what to do in those situations and still win.

Go take a look at what was #1 in the list of elements essential for a presentation that sells. You’ll understand what I mean here.

So how do you ensure that you say the right things in the right way?

Here’s how:

You must use these 4 Speaking Models when presenting.

1. Humble Monk/Nun
   • Humility, open-ness, building trust and likeability
2. Enthusiastic Child
   • Energetic, funny, playful
3. Inspiring Warrior
   • Motivating, charismatic, confident, certain
4. Caring Bastard
   • No excuses, sick of whiners, frustrated at other’s lack of results, disdain for mediocrity

Oh yeah… I forgot to remind you. I am potty mouthed. Deal with it.

T Harv Eker in his $10,000 4 day trainer’s training seminar teaches that you need only 2 emotional states when presenting to sell.

1. Heart
2. Enthusiasm

The 4 Speaking Models encompasses the 2 must-have emotional states.

So how do you use the 4 Models?

According to your natural speaking style, you can pick one as a dominant Model.

But for maximum effect on your audience and have them eating out of your palms, you must master all 4, and use them at key parts of your presentation. This is something I learnt as a teacher in charge of “can’t sit still” classes. If you want to hook the attention of listeners, be unpredictable. Your values stay consistent (or your audience won’t trust you), but your behavior swings like a pendulum.

If it works for ADHD-like students, it’ll definitely work for your adult listeners.

When do you use each model?

1. Humble Monk – asking for permission, asking for compliance, earning the right story
2. Enthusiastic child – teaching content, facilitating Q and A
3. Inspiring Warrior – story telling, teaching content, presenting offer
4. Caring Bastard – presenting offer

Now let’s get to the common pitfalls of presenting that kills sales faster than bygone on roaches…

1. Did not gain control of audience commitment to participation
2. No passion for topic
3. Poor energy in your speaking (A lot of amateurs says this makes them more sincere as speakers… that’s a load of crap)
4. Did not get buy in from audience before launching into teaching content
5. Did not prepare audience that offer is coming, too abrupt, no segue
6. Did not build tension during offer presentation
7. Did not research on what problems audience wants solved – offer does not entice them
8. Offer is not clear. A confused mind always says no. Recall a time when you gave up thinking when you were offered 101 choices of the same type of product? Easier to walk away wasn’t it?
9. No close in the the presentation. End up talking non stop preventing people from taking up the offer.

Well my dear reader…

This is it.

I’ve laid out pretty much a summary of everything I teach paying clients and personally do to make sales, generate leads and referrals from presentations that sell.

Please leave me a comment, feedback, or any questions I can help you with.

P.S. Actually, I am getting sleepy typing this at 1:20am… Got lazy. Just wanna close this off. I promise I will elaborate further in my future posts… stay tuned!

As you know I am a sucker for modelling and learning the strategies and mindsets of exceptional speakers.

Modelling this gentleman not only helped me earned trophies when competing, it even helped put food on the table!

There is something about the way Tony uses his body that really sets him apart and till this day, there isn’t someone who can deliver the way he does… (It’ll take me a while more to nail it… heh…)

I wanna share with you a video that is peppered with sooooo much technique and wisdom to change your life, at the same giving you the opportunity to model from the best!

In this video he is more subdued and more suitable for even females to model in terms of his body language.

Really note how he uses tonality to keep you entranced. Enjoy!

One tip on convert hypnosis.

When your listener is in a peak emotional state, you can slip in any commands and it’ll slide into the subconscious mind.

Here is the video:

Enjoy and comment on it!

On December 5th, Jim Rohn Passed away.

Although I never got to shake his hand personally, I did see him “live” in a congress before.

I didn’t realise how much he impacted my life until I heard of his passing.

Well, since i never got a chance to say thank you to him, I wanna show my gratitude in this blog.

It was 2004 that my eyes were “opened” for the first time. If you know what I mean.

No more bumming around. No more thinking and playing small.

I went to a 3000 people congress for the first time to listen to this man, Jim Rohn, speak about personal development!

Here was this old man, who had literally 3 strands of hair left at the side of his head, speaking with a voice with all the gusto and charisma of a 30 yr old Fortune 50 CEO.

He used this HUMONGOUS white board to “write” all his notes to us. I say “write”… because if you saw it, you would have thought it was scary cult inscriptions… It was super messy!

But every word and diagram on it was a gem!

Jim Rohn is the MASTER of sound bites.

The way he used his mentor to borrow credibility and enhance humility in his teachings is legendary. Listen to his seminar above to know what I am talking about.

Anyway, back to the board.

We went for  a lunch break, all 3000 of us….

and when we came back for part 2 of the seminar, Rohn stood at his whiteboard. Stunned.

Everything was gone. Gone. You’ve never seen a whiter board.

This consumate gentleman simply said:

Hey…. where did eve… oh well, lemme just start again….

And I shit you not…

He reproduced every stroke of the “inscriptions” on the board in mere seconds!

At the exact same spots of the HUMONGOUS board!

Those were not random messy notes! Those were his notes! Oh yea… And did I mention the board was humongous?

This man was a MASTER of soundbites.

If you are a student of speaking and influence, you needa own somathese.

If you come to mine, you would DEFINITELY be able to complete this sentence:

“Repetition is the _____________”

Not an accident.

Jim Rohn taught me the value of that.

I borrowed the phrase from Johnny Wimbery, another top moolah earning speaker.

It was Rohn that taught me:

“Profits are better than wages.”

‘Work harder on yourself than you do on your job.”

“Things don’t cost too much… you just can’t afford it.’

“Isn’t it true that people in your same organization is paid 10, 50, 100 times more than you? It’s not what the company pays…. it’s what the company pays YOU.”

It was then I knew the meaning of Personal development.

Wait till you listen to his definition of success. Its in the video above.

Tell me you are not inspired by his simplicity and truth.

I love listening to his CDs when I am baby sitting Luther.

I just get kicked in the ass with a size 15 Caterpillar boot. I need that. I do procrastinate. But you already know that don’t you.

RIP Mr Rohn. Your legacy lives on. My son will teach his son what you’ve taught me.

Click This Link and Then Look For the Big Button “2″ and Click That

http://successu.worldventures.biz/

P.S. I am not affiliated with them… Rhonda of successuniversity is…. so if the videos are as persuasive as I say it is…. Rhonda has gotta thank me!

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If You Have 6 Hours, You Too Can Learn To Be a More Authentic and Persuasive Speaker HERE.

How authenticity and passion makes all speeches powerful and persuasive.

Wanna be able to tap into yourself and speak like him? Well, some hypnosis and speech templates may help.

http://HighTrustSpeaking.com/specialoffer

“I know who I am, I know what I believe, that’s all I need to know.” Will Smith

I first learnt that Will is an inspiration to all speakers out there when I watched The Pursuit of Happyness.

Guys… I’ve actually learnt the hard way. I learnt that the more technical training I get, the more I have to focus on getting it “right”.

That just screws me up. But the day I discover what I am willing to stand up for and against, the day I learnt from within my subconscious mind the person I want to become, the way I spoke totally changed.

People and circumstances were just attracted to me.

That is my passion. To share with Singapore, Asia and the world about High Trust Speaking.

About speaking with authenticity and trust. Enough of that phoney speaking style that wins you trophies and contests but no followers.

I want to follow a leader that dares speak from what he or she believes in and will die for it. Figuratively speaking of course…

If you have one day to commit to learn how to tap into your subconscious mind to become the speaker you were meant to be, join us here.

You really think you need to learn all that jazz about tonality, body language and humour to be a charismatic and persuasive speaker?

This proves once and for all that WHEN you know who you are and what you are about, persuasiveness and charisma simply flows from within you.

What if you tapped into your mind and discovered what really drives you within?

What would you stand for and against?

What if you learnt how to piece together a speech with a proven template that will hook the audience and have them take action because you said so?

Discover these secrets in this FULL one day seminar by clicking here.