What You Must Learn to Do to Gain Credibility As a Trainer / Speaker

I was able to start earning money as a trainer even though I had zero notable successes in my life due to 2 reasons.

1. I knew what valuable knowledge I could share that people wanted.
2. I knew how to use copywriting to make myself sound credible.

You are going to learn something that will help you cut through the noise and make you stand out immediately as a trainer and coach.

Firstly, you must research what it is that people want to learn that you can deliver.

Use websites like clickbank.com and forums to figure out what your market’s pain and frustrations are. Look at what other people in your industry is providing as information products. Then find a way to differentiate yourself by adding a unique angle to your training.

For example, I mixed public speaking training with persuasion skills. I am a certified hypnotist and learnt the language to influence the subconscious. Using that I was able to charge participants $997 for a 2 day seminar and 25% registered in my first promotion. Remember, I was a nobody with no endorsements from any celeb biz people yet…

Secondly, you need to learn to write with hype. In the world of advertising, we call that copywriting.

Writing to hook minds and engage emotions is a skill that would propel you to another level as a trainer. You will learn what phrases and words best makes your audience trust you, like you and want to buy from you.

In my first workshop, my written bio was enough to attract people who never heard of me to travel to hear me speak and even registered for my workshops after!

Again, bear in mind that I was a nobody but general managers and vice presidents of MNCs wanted to hear what I have to share!

Study copywriting from online article banks like EzineArticles.com or the Warrior Forum. Learn what it takes to attract listeners with your written words first before you get the chance to impress them with your verbal words.

I’ve used copywriting to get a raise, create a new job post that never existed and filled rooms to speak to.

Once you mastered copywriting, you literally can turn words into money for you.

Imagine what you could do if you were the master of verbal and written words?

Tagged with: copywriting • make money speaking

Filed under: Articles

Like this post? Subscribe to my RSS feed and get loads more!